The Interbad 2018 exhibition in Stuttgart was an excellent way to continue internationalization and to expand our business to the German market.
KTSH consultant Ruth Zerbe helped as with the evaluation of potential customers and cooperation partners, arranged meetings and provided us with useful information regarding the German market. Getting into contact with especially middle and large sized companies can be challenging on the German market because of the strong competition in many business areas. Ruth’s enduring and persistent way of contacting them gave us the possibility to present our products to more companies than expected.
We made around 120 new contacts from 34 different nationalities. The first shipments to new customers where already made within one month after the exhibition. In addition, we found a new cooperation partner for the Finnish market.
Overall, the internationalization project went over our expectations. All the steps where made as agreed and the process went smoothly.